UNDFTD: S/S 2012



We’ve been digging UNDEFEATED for quite sometime now, the street wear brand that was founded by James Bond and Eddie Cruz in an attempt to showcase the global sports culture in an urban perspective – yet bringing in unique elements of both art and music. Here, we take a look at their latest varsity-inspired collection and found out from James Bond himself about what inspired his latest range.

“Every season we base our design starting with a sport-meets-military color palette and a utilitarian function. For the Spring/Summer 2012 collection, we played off of an East Coast preppy sporting vibe and we told it through the graphic story of Lacrosse and a mascot that goes by the name of Eddie The Eagle” – James Bond, Co-Founder, UNDEFEATED