Canada Goose recently opened its global headquarters in Toronto, Ontario, home to the company’s brand new 96,000-square-foot factory which doubles its previous production capacity.
“When other companies moved production overseas to chase better margins, we took a big risk and told the world that ‘Made in Canada’ was going to work,” said Dani Reiss, President & CEO, Canada Goose. “We made a decision to keep production at home and we continue to invest in rebuilding manufacturing infrastructure here in Canada to deliver on that commitment. We’re proud of the new jobs we’ve created and to help spread the brand of Canada around the world.”
“From a small warehouse in 1957, to an internationally recognized brand over half a century later – Canada Goose is truly a Canadian treasure. Its high quality apparel, including extreme weather outerwear, is manufactured in Canada and sold in over 50 countries. The new global headquarters and factory expansion will create good paying jobs and benefit the entire country,” said Joe Oliver, Minister of Finance.
The historic midtown location was redesigned to bring the Canada Goose brand to life in blending rugged yet refined lifestyle with high-tech innovation. It features a robust showroom which takes inspiration from an Arctic basecamp, a museum to showcase key artifacts of the company’s five-decade history and experiential boardrooms such as “Hollywood North” that illustrates the company’s long-standing relationship with the film and entertainment industry.
Here, we take a look inside.