KENZO Launches Its Spring/Summer ’15 Campaign



The KENZO Spring Summer 2015 campaign reflects the combination of bright and futuristic inspirations from the KENZO Men’s and Women’s Spring Summer 2015 Collections. To imagine the new KENZO world, creative directors Humberto Leon and Carol Lim once again called on the talents of Toiletpaper, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso. Set in a graphic and modern cityscape, the team wanted to convey an optimistic utopia and also to provide an element of surprise in the images. The viewer witnesses at once something instantly recognizable and familiar but upon closer reflection records an observation into the unknown. “For us, Toiletpaper were an obvious choice for us to work with on this project. The strength and impact of their work is often in the most subtle visual tricks which become more powerful the longer you are exposed to them.” Carol Lim and Humberto Leon. This is the fourth collaboration between Toiletpaper and KENZO and includes images for all KENZO categories – men’s and women’s ready-to-wear, accessories, sunglasses,watches and kids.

Here, a look at their kaleidoscopic campaign.