The Invention of the English Gentleman

Savile Row is the internationally recognized iconic address for the best in bespoke tailoring, and No. One Savile Row is home to legendary Gieves & Hawkes, suppliers to the British military for more than two centuries, and tailors to elegantly dressed gentlemen since the 1920s. The company began by designing attire for Britain’s most illustrious officers including Admiral Lord Nelson and The Duke of Wellington, as well as ten generations of British royalty, from King George III in 1809 to Princes William and Harry today. As masculine attire evolved after World War I, Gieves & Hawkes added civilian clothing to its repertoire applying centuries of bespoke expertise to create hand-made garments of impeccable proportion, cut, and fit, crafted from the finest fabrics. Drawing from Gieves & Hawkes’ vast, unpublished archives of client ledgers, garments, accessories, and photographs, ONE SAVILE ROW: Gieves & Hawkes: The Invention of the English Gentleman traces the house’s rich history of custom tailoring. Including today’s robust bespoke program and ready-to-wear collections, this is an indispensable book on classic men’s style and fine tailoring. Here, we take a look inside the new book celebrating the iconic address.

© ONE SAVILE ROW: Gieves & Hawkes: The Invention of the English Gentleman, Flammarion, 2014