Superga x The Row by Mary-Kate and Ashley Olsen



One of the classic silhouettes with historical relevance, Superga, a line of shoes deemed the “people’s shoes of Italy” has been in existence for almost 100 years, with a central mission of bringing high quality footwear to those residing in Italy. With recent news that Superga North America will be creatively directed by Ashley Olsen and Mary-Kate Olsen, we’re about to see an updated element to a timeless classic. “We are excited to celebrate Superga’s 100th birthday with the re-introduction of this beloved Italian footwear brand to the USA,” said Ashley Olsen. “We hope to introduce a fresh perspective to this iconic collection, while honoring Superga’s legacy of timeless design.” For Spring 2012, the partnership will include a co-branded initiative between Superga and THE ROW, the luxury apparel and accessories brand created by the designers. “THE ROW for Superga is a unique opportunity to collaborate with a time-honored brand that shares THE ROW’s dedication to classic design, effortless luxury and exceptional quality,” said Mary-Kate Olsen. Here, an exclusive look at their recent collaboration.