North Face Purple Label Rides On

The North Face’s Japan-based Purple Label has recently unveiled their latest editorial, this time shot in conjunction with and around the nanamica Daikanyama store – showing off four new jackets that bridge both form, function and craftsmanship. They’ve unveiled two mountain parkas, both of which are crafted from their coveted 65/35 fabrication. The name, derived from the 65% polyester and 35% cotton breakup has become synonymous with the craftsmanship of the athletic and durable label. Next up, they’ve showcased two additional garments that sustain a “militaristic influence” – combined with Pertex, a material that also showcases camo influences.