Nike Re-lauanches ACG as NikeLab ACG



Born more than 30 years ago to provide dependable protection and performance in all conditions, Nike ACG is reborn as NikeLab ACG in 2014 to deliver sport utility for the city. Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting.

Representing the future of sport style innovation, ACG (All Conditions Gear) marries pioneering materials such as Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit with the Berlin-based designer Errolson Hugh‘s knowledge of fit, apparel construction and the functionality needed for everyday life. Hugh is the co-founder of Acronym, an independent design agency focused on the unification of style and technology in apparel. Working together, Hugh and Nike designers reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.

“Our question was, what can we build with ACG that no one else can build?” Hugh says. “How do we ensure, beyond being technically superb, that this is distinctively Nike? We came back to athleticism, and the athlete being at Nike’s core. Setting the athlete down in the center of the urban landscape really brought it all home for us.”

The utilitarian premise of the collection demands that each piece stand up as well flying across a bridge on a bicycle as it would aesthetically. Engineered around movement, the architectural silhouettes have an innate elegance. Paired with a dark color palette and reflective logos, the collection transitions between muted and more visible as needed.

The new collection enables the body in motion and conceals the tools of urban life to remain minimal, clean and architecturally sculpted. Movement and comfort are paramount. Here, we take a look at the new collection.