Fashion’s Frontline

Yesterday, January 16, PROJECT NY kicked off on Mercer Street in SoHo, showing the world what we’re going to be seeing on the shelves (and the runways) in the coming months. A way for new brands to showcase their designs and established collections to maintain their recognition, PROJECT provided, once again, that they’re able to push the confines of the traditional definition of what a “tradeshow” is, and what it will be. Here, a look inside the show, and what caught the Life+Times lens – straight from the pulse of PROJECT.