The Blueprint: Y-3

Celebrating its tenth anniversary this year, Y-3, the collaboration between Yohji Yamamoto and adidas has solidified it’s place as one of the most successful designer-sportswear partnerships to date. JAY Z’s Life+Times takes us behind the scenes at Adidas Group Headquarters for an exclusive interview with Design Director Lawrence Midwood, who speaks on the label’s history and how the tension between Yamamoto’s aesthetic and adidas’ expertise in technology influenced the Spring 2013 collection.