Nike’s Lebron James X “Diamond” Is Forever



Three-time NBA MVP LeBron James is continuing one of the most successful seasons by an individual player –where he earned his first championship and led Team USA to another gold medal in London–by unveiling the next edition of his signature shoe collection with Nike, the LeBron X.

This years marks the10 anniversary of James’ partnership with Nike and the release of the LeBron X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike + Basketball technology (in select colorways) it can track and measure one’s game, while an app provides detailed feedback to analyze how high, how hard and how quick a player competes. Combining four of Nike’s most advance innovations, the LeBron X Sports Pack features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ sensors elevates the shoe to a higher level.

More than a month has passed since ‘Bron and Team USA Basketball successful defended their gold medal during the 2012 Summer Olympics in London. But, before Nike drops the Nike+ LeBron X Sport Pack “Gold Medal” next week, the Beaverton, Oregon based brand will lead the charge with the Nike+ LeBron X “Fireberry” (pictured) sport pack this Saturday. As part of the limited edition diamond series, the shoe features a fireberry upper with a reflective grey Swoosh outlined with magenta, a grey and black speckled midsole, a fireberry outsole, a lace lock and a transparent Zoom Air unit.

Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LeBron X. Constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players, the LeBron X “Fireberry” sports pack retails at $270, at select retailers.