H&M Celebrates Collaborations With “The First Ten Years” Book



Starting with Karl Lagerfeld in 2004, H&M began partnering with high-end designers and brands to deliver exciting and affordable capsule collections. Since then, their partnerships with some of fashion’s most influential luxury brands, including the likes of Maison Martin Margiela, Stella McCartney, Roberto Cavalli, Versace, Commes des Garcons, Isabel Marant and others have continued to be the talk of the fashion world.

To celebrate a decade of game-changing designer collaborations, the juggernaut fashion retailer – who has been committed to making fashion and quality more accessible – presents The First Ten Years. With over 100 pages, the collector’s edition book offers an in depth look into what H&M calls a “creative journey of past to present designer collaborations,” and features past ad campaigns, quotes, interviews and other never-before-seen materials. A portion of the proceeds will support UNICEF.

The commemorative book’s release coincides with the launch of H&M’s latest killer collaborative effort, the Alexander Wang x H&M Collection. For those looking to pick up a copy, The First Ten Years is available for purchase at select H&M locations.