Enter the Brooklyn Circus

“Initially, the plan was to create a better men’s boutique. What we were into then was a lot more casual than what we’ve [grown into] over the years. We’ve added the tailored element to our casual style — we call it tailored casual. For us, we started the Circus environment with talented people coming together to create one show, one product. Now, it’s about finding all those talented people all over the world to come and contribute to The Brooklyn Circus and to grow into this vision. The vision is to refine this urban image. We sat down with JAY Z a few months back and we spoke about redefining urban. He was like, ‘Why would you redefine it? Why don’t you refine this urban image?’ [That] made a lot of sense.”