Change Clothes: LN-CC

L+T: What would you say is the LN-CC design concept? What were you trying to achieve when coming up with the ideas for the spaces?
GC: I approached this project the same way I do with my other design work – concept pitch, development, and execution. There were, however, a lot of new rules to learn. It’s not a research area; it’s a place people can just come down to. There’s no pressure when you come down, it’s just about enjoying the space and supposed to be a huge diversion to what you see out on the street.

L+T: What reference materials did you use when formulating the ideas for LN-CC?
GC: Well there needed to be three studio spaces to show clothes, as well as a library for books and records and an allocated area for the dance floor. It kind of evolved really, there wasn’t a set amount of references or designs that we stuck to. Both my dad and I knew that there would be a lot of work ahead of us – as we would be acting as the designers, carpenters, and laborers.

L+T: How were you approached to work with the LN-CC team?
DC: The LN-CC guys approached me as some of them came from a previous online retail background with the idea of wanting to expand what they could do online into an actual retail space as well. This was my first retail project but I definitely wouldn’t rule it out as my last as it was a wonderful process and a unique experience in every aspect. John and Dan source product based on feeling, by looking in unusual places for something that touches on emotion and how it fits into their vision. So it was quite daunting to start with, creating a space where different products can ultimately have an environment found for them at LN-CC, which would often be contrary to the environment John or Dan found them in. They both look for something that cannot be categorized and that’s unique in its approach and I think that sums up the whole of LN-CC quite nicely.