Tom Ford Opens First London Flagship Store

09.23.2013

STYLE

To enter the new TOM FORD London flagship is to step inside an environment of true elegance and luxury. The 8,000 square foot space, located on world-renowned Sloane Street in the neighborhood of Knightsbridge, encompasses the complete world of TOM FORD, whose products have come to be synonymous with the ultimate in distinct quality and unparalleled style. Conceived by Mr. Ford himself and designed by his longtime collaborator, architect William Sofield, one enters the TOM FORD store to be greeted by an expanse of women’s Handbags and accessories housed in an environment of white high-gloss, hand-rubbed lacquer and light Cala Paonazza marble.

Tom Ford, President and Chief Executive Officer, commented, “I am happy to be opening a flagship store in London. Our British customers are among the most discerning and stylish in the world. Opening our first directly operated flagship in the UK is an important step in solidifying our position as a global luxury brand.” For the ultimate in privacy and service, the second floor houses a VIP salon with deeply luxurious grey calf suede walls, a beaver fur area rug, and its own antique bronze fireplace with a polished chrome mantel and gilded steel firebox with a moonlight black marble hearth.

The niche above the fireplace has a Jo Ann Patterson sculpture which, along with the white cotton linen upholstered sofa and the metal armchair by Matt Devine, give the customer the impression of being in a beautifully decorated home as opposed to a retail environment. The menswear section is, again, a deeply masculine area which is comprised of four rooms to house men’s suiting, shirting, sportswear, and shoes all surrounded by walls of grey high-gloss, hand-rubbed lacquer and carpeted with Nusilk grey stripe carpet. The sportswear area is the largest and proudly features freestanding Makassar ebony wardrobes, Kenyan black marble top coffee tables with antique bronze metal legs, beaver fur area rugs and a deep, brown velvet upholstered sofas which have come to represent the TOM FORD Menswear vocabulary around the world.

This room is finished off by an Alexander Calder inspired ceiling sculpture. The men’s suiting and shirting rooms provide an intimate environment in which to shop and are lined with brown velvet drapery leading into the spacious fitting rooms. The men’s shoe room is walled with Makassar ebony and grey mist mirrors. The off-white leather upholstered shoe bench is lined with antique bronze trip and the room is finished off with a black leather chair inspired by Eileen Gray and a Dupre-Lafon inspired floor lamp.

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