Earlier this month, Prada opened a new store in Courchevel, the prestigious French ski resort in the department of Savoie. Designed by architect Roberto Baciocchi, the wood-like space covers 240 square meters on two floors and offers both men’s and women’s ready to wear and accessories. The important corner façade is clad in local stone and features large windows with wooden panels where and the storefront presents two entrances located respectively on Rue Des Verdons and on the resort’s main square. The colors and materials used in the brilliant architectural space evoke the atmosphere of an Alpine chalet and respect the local traditional aesthetic, creating a space made all the more welcoming by a fireplace. Re-interpreted in a contemporary style, the interior is defined by floors, ceilings and walls of natural larch, alternating with mirrors. The setting is rounded off with goat-hair rugs, seats upholstered in split-grain suede, stools with fur cushions, and shelves, counters and tables of larch. Here, we take a look inside their new magnificent space.