M/M, A Retrospective

The Pradalphabet

“Muccia Prada commissioned us to design graphic elements that were going to be featured on t-shirts. We made the decision to design an exclusive Prada typeface and it became an ephemeral new visual identity for Prada. We created a set of four t-shirts that combined each letter of the Prada logo. Each t-shirt came in a limited edition box set containing a catalogue of the complete Pradalphabet. Customers were also given the possibility of ordering a t-shirt printed with the letter of their choice. The Pradalphabet box sets are now out of print.”

CREDIT: M/M (Paris) The Pradalphabet, 2010. 26 ornamented initials designed for Prada. Courtesy of mmparis.com