In the (E)nd

04.05.2011

MUSIC

[haiku url=”http://cdn.mobilerider.com/mobilerider/mobilestorefront/2416/media/file/40710/224954.mp3″ title=”What You Need”]

The hype cycle moves fast. New artists rise from obscurity to fame quickly—almost mind-numbingly so—given the open distribution of music and conversation afforded in the era of social networking.

In a matter of months, singer Lily Allen went from unknown also-ran to Mark Ronson-collaborator with her Myspace streams in early 2006. Around the same time and unbeknownst to them, rock band Arctic Monkeys also began their meteoric rise from the underground to UK chart-toppers with their own Myspace demos. The number of examples has only increased with the proliferation of blogs and Twitter since.

A recent case would be The Weeknd, the R&B act from Canada. Although still amidst the “universal critical acclaim” stage, the previously unknown artist only released their debut project, House of Balloons, a little less than a month ago. However, the plaudits are deserved—the collection of songs on House of Balloons is an alluring mix of raw lyrics and dark, hypnotic grooves that stands apart from most of what’s currently on offer in the R&B and pop landscapes

Yet beyond the actual art, intentionally so, little else is known of The Weeknd and even less has been seen, despite the current cultural obsession with oversharing. As is also the case with other new acts such as Wu Lyf and Earl Sweatshirt, all we really have is the music to do the talking. Though, isn’t that refreshing?

Click here to download The Weeknd’s House of Balloons.

40 Responses to In the (E)nd

  1. Cheez4 says:

    This song is super dope!

  2. eeshy says:

    WOW i love this….Thanks 🙂

  3. Gideon says:

    wait the Canadian act fom Canada? thought they might have been from India

  4. The future of new black music is here, get in line behind them. Producer Martin “Doc” McKinney (esthero/Muja Messiah/ Santigold/Sting) and the crew he work’s with in Toronto get it!

  5. Joe Grrrcia says:

    The Low Fi Reverb Voxs are what make this shhhhh bad ass. I love anything that reminds me of “If I was your girlfriend” – Prince

    Joe Garcia
    http://about.me/joegarcia
    http://www.facebook.com/LikeJoe
    http://joegrrrcia.tumblr.com/

  6. Joe Grrrcia says:

    Going to listen to the full album on the ride home on BART, SF to the EAST BAY!

    Joe Garcia
    http://about.me/joegarcia
    http://www.facebook.com/LikeJoe
    http://joegrrrcia.tumblr.com/

  7. Anonymous says:

    This is cooool~~~~

  8. sole says:

    The Entire CD Is Hot…Abel.’s voice is wicked House of Balloons Is CRAZY!!! xoxo

  9. MEL GRIMES says:

    reminds me of junior high

  10. I like this song…download time

  11. Anonymous says:

    Oh yeah this bumps!

  12. Anonymous says:

    Oh yeah, this bumps! 🙂

  13. Myne Whitman says:

    I’m totally rocking to this groove!

  14. Toronto…we doin this!!

  15. Anonymous says:

    I’m what you need, nice!

  16. Anonymous says:

    I’m what you need, nice!

  17. Kinda nice…feeling it.

  18. RJ Meads says:

    The mixtape is DOPE!!!!!!!!!! this is why i love underground music more than mainstream

  19. DeSeth Mack says:

    This song is HOT. This one will go no the candle lite dinner at home play list. LOOK OUT MRS. MACK !

  20. DeSeth Mack says:

    This song puts in the mind of Meshell Ndegeocello.

  21. Anonymous says:

    Been listening to this song (& mixtape) religiously. Dope stuff

  22. Anonymous says:

    Been listening to this song (& mixtape) religiously. Dope stuff

  23. Greg Sahleem says:

    Like this type of stuff hood music kinda gets old love it but like new sounding shit …south philly

  24. Damn had to play this one back again..the melody is so sexy and soulful…I feel it..

  25. Alright T. Dot. I’m definitely feeling the drug/sex/romance vibe…it’s like my favorite high

  26. Mr. Rager says:

    The Best songs on HOB in my opinion are The Party and the After Party and The Knowing, but honestly, you can’t go wrong with either song, oh and yes I have this mixtape rated better the Nostalgia/Ultra oh the blasphemy I know lolol

  27. Anonymous says:

    test

  28. Anonymous says:

    test

  29. Stacey says:

    Slick song – will look for this artist

  30. Stacey says:

    We should be able to download these songs to our ipod with a price…we probably can, but I’m not as techno saavy as I would like to be. Back to work – this was a nice way to spend lunch!

  31. what is the name of this song

  32. what is the name of this song

  33. I discovered this jam a couple months ago and was so addicted to hearing it, it started to interfere with the rest of my life. So smooth.

  34. kia says:

    destined for greatness! Just when you start to think music is dead something like this pops up!! that’s refreshing

  35. Andy Nixon says:

    SC, This is slick, nice jam and the rest of the album is good as well. Reminds me of Zero 7 back in the early days. I am enjoying the music offerings on your site, but am interested in your opinion about sampling from “artists” such as Girl Talk. I know he has used much of your work as well as hundreds of other artists; some of his output is admittedly/arguably good, but how does the original artist feel about their work being mashed up and altered to the point where it is recognizable but not the same as the original? You are an artist, poet, a businessman, whatever title you want…you have earned it, does it bother you that your work is used for the purpose of sampling? Just an interested fan; keep it up rock star, love the site…

  36. Kym says:

    Hypnotic. I Like

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