Rocawear Presents: JAY Z From “Marcy to Barclays”



The first ever Rocawear commercial is a retrospective of Shawn “JAY Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician. “My goal was to have one gold album and that was it,” says JAY Z in the spot. “And then it became, I want to show that an artist can ascend to the executive ranks.” Ultimately it has been JAY Z’s ability to inspire his customers that has afforded Rocawear over 10 years as the number one brand in its’ space. JAY Z continues, “Rocawear just keeps reinventing itself and redefining itself every single day.“


  • Sarah


  • JasonFonceca

    So f***ing beautiful.

    I deeply appreciate everything this man’s been through, and all the gold wisdom he shares.

    Call me a fan, call me whatever you want. If I wasn’t my idol, Jay-Z would be – he inspires the s*** outta me. Great to see him in a commercial spot.

    Thanks for sharing this :)

  • Jucee Brown

    I love it..sooo Young and Refreshing..HOVA HOME BaBy-Vain

  • Anonymous

    Hola Hovito!

  • Woananu Junior Robert

    i love u jigga

  • Anonymous


  • Akaash Cash Kat

    So ill!!! Wouldn’t expect nothing less from Hov! Diamonds up!!!

  • Carlos”Creezy”RV ✞

    Great commercial, Hova..!

  • Carlos”Creezy”RV ✞

    Great commercial, Hova..!

  • V R


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