Respect The Shooter: Finn Taylor Speaks On Photographing A$AP Rocky, Drake, Ashley Cole & More

Make It Count

“Make It Count was a campaign Nike unleashed in 2012. I was asked to set up a studio in the Nike store next to the Olympic stadium for five weeks, as the Nike athletes got willing participants to have their portraits taken and write a pledge over their image. We had a team in place so that minutes after I had snapped an image I was pleased it, they would write their message on a tablet, which a designer then would piece together and it would then be released almost instantly onto hundreds of screens all over the shopping mall and down into Stratford Underground station. It was a huge success and seeing people’s faces with their posters meters high in the Nike store and all around was priceless.”