Respect The Shooter: Victoria Ford

02.12.2014

ART & DESIGN

By law, the easiest way to spot a “down ass chick” is by her willingness to stand in the pit of a concert and take the ass-whooping that ultimately ensues from the blanket of violently eager fans that cloak the front section of a venue. That’s where live photographer Victoria Ford resides. The Washington, D.C. native cut her teeth working with hip-hop artists like Bahamadia, but found her true calling behind the lens. “My love for concerts is what kickstarted my love for photography,” Ford says. Her mother was instrumental in that love of music, bringing young Vickey to her first concerts (New Edition and The Jackson’s Victory Tour). “The lights, music and dance routines, all that energy was overwhelmingly beautiful to me,” she recalls. “I wanted a way to capture that memory and each and every concert I attended that need grew stronger, my love for one fueled my love for the other.”

Ford started Sneakshot Photography with the tagline: “Capturing music the way I see it.” And that’s exactly what she does. Victoria’s photos embody the true essence of the live music circuit. From sentimental moments while gripping a mic during poignant songs in an artist’s career to housing suspended animation in the midst of the most aggressive flashes in an artist’s performance, Vickey is there with her camera. It’s not the easiest job, clearly, and gender does in fact play a role. “It’s interesting, there are a few of us [women] but only a few which still strikes me as odd,” she admits. “My stories from the pit range from: Why am I the only woman here? to Damn it, man! Where are your manners! I’ve been pushed and shoved, had a soda can thrown and land on my back, was groped by a member of a popular rap outfit.” That’s par for the course when true passion is involved. “It’s part of the territory,” Ford adds. “You have to be able to hold your own.”

There’s a fundamental difference when it comes to live and still photography, and Victoria says it comes down to the energy. “Still photography – I feel the photographer creates the photo. The photographer is in control of the lighting and placement. Where as Concert [Live] photography you are capturing the artist(s) in their performance element,” she says. “You have no control over what you capture, you are living in the moment and time. You are capturing a moment that people will remember or wish they were there for.”

From hip-hop to R&B, Rock & Roll, and simply world-renown DJs doing what they do best, Victoria Ford shares some of her best photos with Life+Times. Take a moment to attend one hell of a concert. With free admission. For more information on Victoria Ford’s photography, check out her site here.

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  • runtunesdemolab.com

    To keep it 100, i made the beat for his hottest song and it was stolen, am searching for a lawyer because i write to him and he didnt hit me back, the beat that he used was revised and used by him on the adorn track, no lie!! so far the industry robed me of three beats., the adorn track is the only one that i have copyright because i learned my lesson when the first two was stolen, am not trying to bring the artist down but i deserve to be paid for my creation that was revised in a futureistic way. i need some form of credit for my work.

  • @Mr2Oh2 Voice of The City!

    Bruh, no disrespect but, your legal woes have absolutely nothing to do with photography. This is not the forum for you to air out your dirty laundry w/ the artist in the picture above & further more you could’ve at least commented on how dope the picture really is.

  • runtunesdemolab.com

    I know but i dont post for just the artwork that i see, if you notice you see my logo under it and am really just trying to promote in anyway that i can, try calling rock nation and see if you get jay z, it will never happen, jay himself said that art and our music is cousins so i know he dont mind what am doing, if he did he would delete and atleast he got unknown info about the artist and have heads up. 100

  • runtunesdemolab.com

    –> what the site is about.
    Curated by Shawn “JAY Z” Carter, JAY Z’s Life+Times is a digital experience covering art, sports, music, fashion and culture.

  • http://negativedevelopments.com Jamon Johnson

    @mr2oh2voiceofthecity:disqus Im with you bruh. Yes this site is about art, sport, music, fasion and culture but this article is highlighting the photography of Victoria Ford. As a fellow artist respect that. So back to Victoria…amazing work! I have been a fan for a few years and was lucky enough to purchase some of her work at a show she did in Washington, DC at Lamont Bishop gallery. Looking forward to seeing more from SNEAK SHOT!

  • Victoria Ford

    Thank you Jamon!

  • Marq Few

    Good lucking to my girl Victoria Ford. So proud of you for calling out to the universe to make your dreams come true. Looking forward to see where you go. Only up from here baby! Congrats!

  • http://musicnerdery.com E.

    Her portfolio is stunning. She has some of the best shots (and access) to Pharrell around. I’m hoping I’m important enough for her shoot one day.

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