Respect the Shooter: Jason Eric Hardwick

“This is from a shoot I did with Gen Art, an organization that promotes emerging artists. We wanted to showcase the Spring/Summer ’12 collections of their designers through editorial images. The clothes had a late 90’s feel to them which immediately brought me back to some of the Dutch fashion magazines I read during that time. I used that as an inspiration for the lighting helping to create soft textures in the photo. The tonal range throughout is beautiful. The model, Vlada from IMG, looks flawless.”