Kanye West – YEEZUS (Roc-A-Fella Records, 2013)
The great idea of this concept album is to melt down the darkest European electronic sound with the futuristic hip hop wave in a mainstream environment. In general, we appreciate projects like this which propose something experimental to a large audience. It is also similar to our idea of taking care of AUCAN not only as a musical project, but as an artistic one which [we] express through different media. That’s why we decided – for example – to start designing our own capsule collections for fashion brands or projecting our live shows, our visuals and artworks, and taking care of other aspects such as our communication.