Under the creative direction of Hedi Slimane, Saint Laurent Paris’ 4,000 square feet store at 80 Greene Street in New York’s SoHo neighborhood continues the development of the brand’s realigned visual identity. Stocking women’s and men’s collections, as well as accessories, the new store occupies the bright and spacious ground floor of a classic 19th century SoHo block. The interior design will follow the language set by the recent openings in Shanghai, Berlin, and Paris but will be respectful to the architectural heritage of this culturally significant neighborhood.
Located between Spring Street and Broome Street the store sits at the centre of an area designated theSoHo-Cast Iron Historic District – an area famed for accommodating a high density of pioneering contemporary artists in the late 1960′s and 1970′s. The recently restored home and studio of the late sculptor and minimalist Donald Judd sits just a block from the store and shares many of the innovative cast iron architectural features.
The original ceiling and columns of the building are retained but are complemented sensitively with the key Saint Laurent brand materials. Black “noir soie” and white “blanc statuaire” matt finish marble, extra clear glass, extra clear mirror, nickel-plated brass and smooth-finish poured concrete are all employed sympathetically within the fabric of the original structure.
The architectural furnishings of 80 Greene Street are therefore enhanced by a carefully curated selection of vintage pieces by Jean Prouvé, Marcel Breuer, André Sornay, Jules Leleu, Pierre-Emile Legrain, Jacques Adnet, Erich Dieckmann and other modernists resulting in a bright and voluminous gallery-like space befitting of the area’s celebrated recent past.