M/M, A Retrospective

04.20.2012

ART & DESIGN

Givenchy Haute Couture Fall/Winter 2010/2011 Art Portfolio

“This portfolio that we designed for Givenchy is offered at the end of each of the couture presentations. Those folders are printed in a limited run of 300 and contain two photographic prints presenting the whole couture collection. The cover of the folder holds a reproduction of the couture invitation of the season. We have constructed an intricate visual collaboration with Givenchy designer Riccardo Tisci since his arrival at the French Couture House. As he is in charge of all collections (Couture, Prêt-A-Porter and Menswear), throughout the years we have installed a dense visual language–designing each invitation for each collection. This visual language is not a literal illustration of the work of the designer but an interpretation that produces a vivid archive of our creative conversation with Riccardo. We are planning to publish in the coming year a book compiling this amazing collection of images.”

CREDIT: M/M (Paris) Givenchy Haute Couture Fall/Winter 2010/2011 Art Portfolio, 2010. 50×65 cm. Printed in duotone black and white, white silkscreen, gold cold foil, and black overprint, ribbons on 3 sides Givenchy edition of 300, M/M (Paris) edition of 25. Courtesy mmparis.com

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