This year, Maserati celebrates its 100th anniversary. In December of 1914 Alfieri Maserati and his brothers Ettore and Ernetore created the first Maserati. Over the past 100 years, the automobile brand has grown significantly and become one of the most recognizable names in automotive history. To commemorate its birthday, Maserati created a limited edition Bulargi timepiece and a special edition Maserati Neiman Marcus Car.
Life+Times spoke with Former President & CEO North America Peter Grady and had him select some of the most iconic models to date.
“It was in 1926 that the founder Alfieri Maserati won the first Targa Florio in the brand’s history. This victory was extremely important for Maserati, a source of pride and the well-deserved reward for all the development work behind the birth of the first all-Maserati car, the Tipo 26. Alfieri Maserati finished first in its class at the Targa Florio. This was the first car to carry the Trident badge, Maserati’s logo today – first designed by Mario Maserati.”