Light and Magic

04.04.2011

ART & DESIGN

Droog Bronto, Photographer: Gerard van Hees

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Droog Bronto, Photographer: Gerard van Hees

Before and After Napkin, Photographer: Gerard van Hees

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Before and After Napkin, Photographer: Gerard van Hees

Clothes hanger lamp for Droog by Hector Serrano, Photographer: Gerard van Hees

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Clothes hanger lamp for Droog by Hector Serrano, Photographer: Gerard van Hees

Come a little bit closer bench for Droog by Nina Farkache, Photographer: Gerard van Hees

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Come a little bit closer bench for Droog by Nina Farkache, Photographer: Gerard van Hees

Cow chair for Droog by Niels van Eijk, Photographer: Gerard van Hees

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Cow chair for Droog by Niels van Eijk, Photographer: Gerard van Hees

Crate chair by Rietveld by Rietveld, Photographer: Rietveld by Rietveld

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Crate chair by Rietveld by Rietveld, Photographer: Rietveld by Rietveld

Milk bottle lamp for Droog by Tejo Remy Photographer: Gerard van Hees

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Milk bottle lamp for Droog by Tejo Remy Photographer: Gerard van Hees

Bottoms up doorbell for Droog by Peter van der Jagt, Photographer: Gerard van Hees

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Bottoms up doorbell for Droog by Peter van der Jagt, Photographer: Gerard van Hees

Iconic furniture and accessories are at the core of Droog’s pedigree. The Amsterdam-based conceptual design operation was co-founded by art historian Renny Ramakers and product designer Gijs Bakker in 1993. “I wanted to be part of history, instead of only investigating it,” Ramakers said, who broadened Droog’s vision when Bakker departed in 2009.

At Salone del Mobile in Milan, Droog issued a manifesto flush with mindful practices. Dozens of initiatives are in the works to support this sustainable approach, including a move to reuse discarded corporate stock. Ongoing projects in Dubai, New York, Moscow and Canada attempt to infuse local perspectives with design innovation.

“True luxury changes as society and people change, as it responds to changing scarcities,” Ramakers said. In the project Luxury of the North, designers Winy Maas and Cynthia Hathaway examine a stretch of northern Canada for influences that translate to other regions.

“There will always be a need for new products, and this need will become even bigger with so many new consumers arriving on stage,” Ramakers said. It’s time to see how we can create systems that meet these needs, systems that at the same time are in tune with today’s urge for reducing waste, and systems that can generate new inspirations for designers as well.” (Droog)

  • http://twitter.com/Loso_Atl30 ☯ Carrlos Lyles ☯

    dope. @loso_atl30

  • http://www.barclay.tv Barclay

    Lighttt

  • Kolette Allen

    Not much for flavor Orange or Tangerine, but interesting none the less.

  • http://www.facebook.com/people/Maximus-O-Steven/1227337341 Maximus O. Steven

    l’art en mouvement

  • http://www.brazilian-bikiniwax.com/ Tommy Lee

    I want these!

  • http://www.masseffect3.net/ Simon Lopez

    This is all we wanted.

  • http://www.masseffect3.net/ Simon Lopez

    This is all we wanted.

  • http://www.masseffect3.net/ Simon Lopez

    This is all we wanted.

  • http://www.youtube-converter.us/ James Pearl

    Very Modern design.

  • Lisa Bessolo

    Right on. Very cool Italian/Modern/Rem Koolhaas design…you go Droog…

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