Life + Times Video Premiere: Kendrick Lamar’s “A.D.H.D.”

08.24.2011

MUSIC

“I had the honor of directing a music video for one of my new favorite artists - Kendrick Lamar. After falling in love with his mixtape Section.80 and playing it on repeat, I was given the choice to pick any song to direct. I settled on “A.D.H.D.” for it’s dark beat and melancholy lyrics, tones that have always resonated with me. Like most of Kendrick’s songs off Section.80, it felt like a confessional of a conflicted generation; a timeless and universal theme.

I wanted the video to illustrate the emotion he paints with words, while avoiding gratuitous shots of any substance. Despite the song’s title and content, the focus isn’t the drugs, but rather, that basic human experience of apathetic youth. That simple mood of emptiness which we choose to either address or self-medicate.

Kendrick is a monster. Not only is he gifted as a musician, but as a person, he’s a genuine sweetheart.

I hope you like the video…” – Va$htie, Director

See behind the scenes photos from Kendrick Lamar’s “A.D.H.D.” video shoot on the next page.

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  • Anonymous

    Nice beats, lyrics n rare groove. Good vibes Kendrick!

  • http://www.facebook.com/rich.britton2 Rich Britton

    Awesome track. I love this album.

  • http://twitter.com/Laude_Club LaudeClub

    J Cole an Kendrick are on epic type shit

  • http://www.facebook.com/people/Sheryl-Brown/100002465472080 Sheryl Brown

    I love it! Talented Guy!

  • http://twitter.com/DKazche DeeKickCame

    This song just take you where you need to be…

  • http://twitter.com/getotek Ghetto Technologist

    this dude here gives hip hop/ rap some hope.

  • http://twitter.com/aSpaceApe aSpaceApe

    k dot is an amazing artist

  • Anonymous

    yeah this is nice right here. smooth, nice melody, good content… light one up to this jiznoint!

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