Check The Credits: Mannie Fresh Speaks On Producing For Cash Money, Juvenile, T.I., & More

01.14.2014

MUSIC

Working on Lil Wayne’s Tha Carter

“We started Tha Carter at a time when Cash Money was in a bad place. We had a meeting a club where we all basically agreed that if we didn’t deliver with that album it could all be over. Wayne completely stepped up to the plate. I knew I had to switch up the production a little bit and go harder. I felt like we had to make Tha Carter one of the best albums Cash Money could have ever made. I wanted the album to show a different side of Wayne. [The record label] Universal just wanted to keep him sort of comical and as a little kid to keep a younger fan base, but he was grown. We couldn’t keep him in that same place. I felt his cry out too. He didn’t want to be kept in that box anymore. He wasn’t that little boy any more. We ran with that long enough. That album was a real test for a few reasons. That was also the beginning of the digital era in music. At a time where everyone was giving away free music, we wondered how we could compete. I felt like all we needed to do was make something that was above average. For that album to do what it did was proof that the mission was accomplished.”

Continue to next page →
  • ErnestoWorldWide

    Mannie has always been one of the illest in the game. Truth be told, I don’t believe he has ever gotten all the shine he deserves. He basically carried Cash Money on his back. Think back of all the hit songs CM had in the past and Fresh was behind them. I am thrilled to see him getting his shine and respect. I hope he keeps releasing dope music.

  • Anonymous

    One of the greatest of all time! Ridiculously underrated.

blog comments powered by Disqus

RELATED ARTICLES

MUSIC

Back to top

E-mail sign up