Check The Credits: Bink! Speaks on Producing For JAY Z, Kanye West, Drake & More

11.13.2013

MUSIC

“Lights, Camera, Action!” – Mr. Cheeks

“I was being mentored by Jean Riggins, who was head of marketing for Universal Records. Around this time Cheeks’s album was actually done. Jean played me the album and I told her it was missing a party record. Everybody knows Cheeks for making you move. She asked if I had anything for him. I told her to just send me to Miami, but she said the budget just wasn’t there. I told her to forget about the budget, because Cheeks is the only reason I’m in the game. He let me sleep on his floor for two years. He held me down, so anything he’d ever need from me, musically I got him. Then we had ‘Lights, Camera, Action!'”

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