Last Friday, June 29th, the minds of Nike’s Innovative Kitchen –the creators of the FuelBand– cooked up and released the next generation of Nike + products to the world, that will undoubtedly change the game and revolutionize how the globe trains.
At the heart of this latest innovation for Basketball and Training is the Nike + Sport Pressure Sensor, a technology built into each shoe that collects information about an athlete’s movement and then wirelessly transmits the data to a Nike + Basketball or Nike + Training app on their phone. The data is then translated into different metrics that delivers real-time feedback and results about an athlete’s workout or on-court performance.
The New Nike + Basketball experience breaks down a baller’s individual game to distribute information, which in turn provides motivation, by analyzing how high, how hard and how quick a player competes in each game. Through the ‘Track My Game’ mode, Nike + enabled basketball kicks measures every action during a game and sends the data back to the user, giving them a basis from which to improve their game. The experience also offers a ‘Showcase’ mode that allows players to record a dunk and superimpose their live data on a video, which in turn can then be shared with their friends via social media.
“Nike + allows us to connect the physical world of sports with the social elements of digital to create a better sport experience for every athlete,” said Mark Parker, President and CEO of NIKE, Inc, in a statement. “It’s about much more than a shoe. It represents a shift for Nike from product, to product + experiences.”
Nike + Training is a separate app that transforms a daily workout from a necessity to something fun and enjoyable. The experience fuses the appeal of gaming with high-intensity fitness to turn a perfect routine into a 24/7/365 lifestyle. The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger, while challenging their friends via social networks to top the Leaderboard. Designed to turn a simple workout into a game, training packs from some of the world’s top athletes including Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, are incorporated to make the Nike + Training elite level training experience available to everyone.
The kicks will combine with Nike + Running and the Nike + FuelBand to create an entire digital ecosystem for athletes at every level, where NikeFuel is the universal currency promoting inspiration, motivation and competitive spirit.
Game on, world.