BYREDO is a Stockholm based fragrance house founded in 2006 by Ben Gorham. Alongside world renowned perfumers Olivia Giacobetti and Jerome Epinette, BYREDO has developed a style of perfumery that reinforces an understated approach through simple compositions and the highest quality raw materials available. Fresh on the heels of the release of his newest fragrance Mister Marvelous, Life+Times caught up with Gorham as he walked us through the history of the brand, the meaning behind each scent, and why his father’s impact provided structural pillars of his enigmatic company.
“Gypsy Water is a glamorization of the Romany lifestyle, based on a fascination for the myth. The scent of fresh soil, deep forests and campfires illustrates the dream of a free, colorful lifestyle close to nature. I conceived this fragrance based on memories from the time I spent living in Italy seeing Romani people living by the river. There was something very glamorous about their tale of free spirits and at the same tragic as they have suffered, and still are, from persecution throughout Europe. I believe the fragrance captures both the beautiful and the ugly in this idea.”